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L’Oreal, the worldwide no.1 in hair colour, introduces the Colour Protect Shampoo to provide intense care and prolonged shine for coloured hair. This gentle cleansing formula improves the quality of hair fibers and helps protect colour. The Colour Protect Light Reflecting System formula in enriched with nourishing ingredients and filters that work on 2 levels: 1- they nourish the hair and transform its surface, making it feel silky to touch, 2- they help protect the hair against external aggressions and accentuate the colour’s radiance. As a result, the hair is wrapped in protection, is nourished, and is softer and shine. Color radiance is visibly prolonged and accentuated as your hair colour remains shiny, vibrant and luminous.How to Use:Apply to wet hair and massage thoroughly to help stipulate the scalp, then rinse.